Amelie's — a place for French desserts
Amelie's is a café of French ice cream and pastries inspired by the atmosphere of the film Amélie. The brand identity is built around lightness, warmth and the romance of everyday life.
Task:
Create a logo for the café that conveys a French mood, aligns with the brand story and reflects the spirit inspired by the character of Amélie. The identity needed to feel warm, memorable and emotionally engaging.
Solution:
We designed a logo centered around the image of a girl in a hat riding a bicycle with a bouquet of flowers. This element expresses freedom, calmness and the unique atmosphere of the brand. Soft pastel colors and a slightly playful typeface helped create a distinctive and expressive visual identity for the café.
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