Amirkand — dried fruit trading
Amirkand is a brand operating in the dried fruit market. The project was built around the historical and cultural associations already embedded in the brand name itself.
Task:
Develop a logo for a dried fruit company based on the existing name Amirkand. The goal was to create a distinctive and memorable visual identity that reflects the brand’s historical and cultural character.
Solution:
We used a crown as the central symbol, drawing inspiration from the status and grandeur of Amir Temur, and enriched it with a decorative feather. As the main color, we chose a pistachio tone, often associated with wealth and value in many countries. The design was further supported with ornamental patterns, helping shape a rich and unique brand image.
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