PENA — self-service car wash
PENA is a self-service car wash brand built around cleanliness, quality and trust. A simple and memorable logo was developed to reflect the meaning of the brand name.
Task:
Create a distinctive typographic logo for the car wash that communicates reliability and quality, stands apart from competitors and follows a modern minimalist approach.
Solution:
We developed a typographic logo with clean lines and sharp forms, using dark blue, light blue and white as the main colors. Foam-inspired elements were added to strengthen the connection with the brand name and service. The result is a simple, recognizable and memorable visual identity.
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