Azzir — spices for dishes
Azzir is a spice brand inspired by the richness of Uzbek cuisine, its history and cultural identity. The brand’s visual language is built around vibrancy, variety and an appetizing look tailored to its audience.
Task:
Develop a name, logo and packaging design for a spice brand that reflects the cultural essence of the product, the diversity of Uzbek cuisine and helps customers easily navigate spice sets for different dishes.
Solution:
We created the name Azzir as a shortened combination of “Asia” and “spices.” For the packaging, we chose a rich visual approach with bright colors, detailed elements and expressive compositions that resonate with the target audience. The logo combines the imagery of pepper and star anise, giving the brand a distinctive and memorable identity closely tied to its product category.
Next projects
Avitus — pharmaceutical company
Avitus is a pharmaceutical brand whose name combines Avicenna, vitamin and us. The brand is built around the heritage of Ibn Sina, naturalness and care for health.
Status — electrical equipment
Status is a brand of household electrical equipment. The visual concept of the logo is directly connected to electricity and the principles of electric current.