Gulkhan — spicy sauces brand
Gulkhan is a spicy sauce brand producing products such as adjika and lozijon. The brand identity is built around energy, bold character and the image of fire, reflecting the philosophy of the product.
Task:
Develop a name and logo for a spicy sauces brand. The key objective was to create an original name connected to the product’s character, its target audience and an эмоционally strong image that would be easy to remember.
Solution:
We proposed the name Gulkhan, inspired by the imagery of fire, adventure and an active lifestyle. The logo was also developed around this philosophy and represented through a flame-based symbol. As a result, the brand received a memorable name and a strong visual identity that clearly fits its product category.
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