Masalliq — spice brand
Masalliq is a spice brand built around precision, naturalness and refined taste. The visual concept is based on the idea of “a pinch” that can transform the character of a dish.
Task:
Create a logo that communicates the importance of choosing and balancing spices correctly while also emphasizing the natural and delicate character of the product.
Solution:
We developed the “a pinch” concept and illustrated an elegant female hand sprinkling spices. This image communicates precision, softness and attention to detail. Green was chosen as the main color to emphasize the natural origin of the product.
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