Labbay — food delivery service
Labbay is a food delivery service built around national character, quick response and warm service. Its visual identity communicates speed, appetite and readiness to respond immediately to customer orders.
Task:
Develop a name and logo for a food delivery service. The goal was to express the brand’s local cultural spirit, emphasize fast service and create a memorable visual identity connected with delivering hot and fresh food.
Solution:
We proposed the name Labbay, which reflects an immediate and friendly response to the customer’s request. The logo features a running figure carrying food toward the customer, while the letter L was highlighted as a core identity element. Yellow and red were used in the palette to enhance the sense of appetite, warmth and energy.
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