XYZ BURGER — LOGO FOR A BURGER BRAND
Logo and visual identity development for XYZ Burger, a brand built around bringing different generations together through taste and experience. The concept features hands holding a burger, the XYZ BURGER wordmark and a melting cheese effect integrated into the letter Z.
Task:
The core idea of the project is embedded right in its naming: uniting three different generations, tastes, and worldviews in one place. Timsol agency's task was to translate this concept into a strong visual by developing a logo that is equally understandable and appetizing for representatives of all generations.
Solution:
The image of hands holding a burger was chosen as the main visual solution and brought to graphic perfection. The usual meat patty between the hands was replaced by the "XYZ BURGER" typography. We brought the letter "Z" to life with a melting, dripping cheese effect. To maximize the appetite appeal, bright red was chosen as the primary branding color. To logically complement this bold visual, we introduced the slogan "ВКУС ПОКОЛЕНИЙ!" (Taste of Generations!).
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