Aslan Tea — tea factory
Aslan Tea is a tea brand created for the domestic market of Uzbekistan. The brand is built around quality, health benefits and the cultural heritage of Samarkand.
Task:
Create a new tea brand that reflects the company’s mission to provide consumers with high-quality and beneficial tea while establishing a strong connection with Samarkand and its local culture.
Solution:
We developed the name Aslan Tea using the Turkic word “Aslan,” meaning lion. The logo combines the lion image from the facade of Sherdor Madrasah with tea leaves. To strengthen the brand positioning, we also created the tagline “Samarkand Tea Culture,” emphasizing the product’s connection to Samarkand’s cultural identity.
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