LOGO FOR BOLAJON CITY MALL
Bolajon city mall is a large family shopping complex founded by the famous blogger Jahongir Khojaev (Sariq bola). This idea stemmed from real-life struggles: mothers are constantly busy with their children and often can't find time for themselves, leaving shopping and fitness behind. To solve this problem, a complex was conceived that currently has no equivalent in Uzbekistan, bringing everything together in one place — from cauldrons, clothes, and bedding to a children's hair salon and a fitness center. The main principle is that you can find absolutely everything here.
Task:
After studying the market and the large building of the future complex in Sergeli, to create a logo and identity for this unique project format. To develop a visual image that reflects the positive, child-friendly spirit of the project, is closely associated with the founder's personal brand, and quickly imprints itself in people's memories.
Solution:
We presented the client with two options, and they chose the one featuring the hat. This is because people know Jahongir Khojaev very well by his famous yellow hat. Inspired by this, we created a cheerful brand character (mascot): we brought the yellow hat to life by adding little eyes, a smile, and jumping arms and legs. Underneath, we wrote "Bolajon city mall by SARIQ BOLA" in an easy-to-read font. Once the logo was approved, a complete brandbook was developed for the complex. The correctly and meticulously crafted logo became the true heart of the brand. Today, the project has become a real mega-hit: it has 1.9 million followers on Instagram, many famous people come on their own to shoot reviews, and the opening of the 2nd and 3rd branches is expected soon.
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