Fatimah — logo for a women's wellness center

Task:

The client's brief called for a logo that would: — convey the delicate, feminine qualities of a woman through an oriental image; — read simply and clearly at first glance; — express what the center offers.

Solution:

Based on these requirements, we created an original logo for the center. In line with its focus, the logo is drawn in an elegant oriental style: the first letter, F, is shaped as a female figure that reflects feminine modesty and grace. In it you can also see a calm, serene and healthy woman. To emphasize the oriental, national character and traditions, we had the idea of depicting a woman wrapped in a headscarf. But so as not to narrow the center's audience, we rendered the figure in an abstract way. For typography we chose a soft typeface with no sharp corners. For color we drew inspiration from elegant purple basil, adding gentle pastel tones. If you need a one-of-a-kind logo like this, get in touch with us.