Hamkor Telekom — logo for an internet provider and LED advertising
Hamkor Telekom works in two directions: internet service and LED-screen banner advertising. The company needed a mark that looks equally confident on a connection contract and on a glowing roadside screen.
Task:
Two businesses, one brand. The logo had to unite internet service and outdoor LED advertising, read at a glance and feel serious: a provider's customers trust stability, not decoration. Our key insight: the letter H already has room for a second letter — T. You just have to work with empty space rather than lines.
Solution:
The mark is built in a strict style of straight lines and sharp corners. The white H is the company's initial, and its empty space skilfully reveals a T through negative space. The white rectangle on top points to the company's second direction — LED screens and banners. The name is set in a fitting typeface, with the English slogan “Continuous improvement” beneath it. The signature red, the guidebook and the applications — from business cards and badges to flags, uniforms and a branded van — form one system that works both in the office and on the street. Like the idea? Write to us and let's talk about your project.
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