HerboLabz — logo for a dietary supplement manufacturer
A dietary supplement manufacturer came to us for a logo. The mark had to show what the company does at a glance: natural ingredients and laboratory work.
Task:
Dietary supplements are mostly made from medicinal herbs and natural ingredients. This is reflected in the company name: the Latin word herba means “plant” or “herb”, while Labz points to laboratories. Our task was to bring both sides of the brand into one mark: nature that people trust, and the scientific approach that backs that trust. Buyers should see not just another “green” logo, but a manufacturer that tests its products in the lab.
Solution:
Leaves represent nature in the logo. We combined them with the silhouette of a flask, a laboratory beaker, hinting that the company’s work is grounded in lab research. Together, the leaves and beakers form a single letter H, the first letter of the name. The mark reads well on white and on green, in horizontal and vertical lockups. We showed it on a vitamin C jar, letterhead, business cards and an envelope, a mug, a tote bag and the pocket of a lab coat. HerboLabz got a mark that tells the company’s story without extra words. What do you think of the logo? We’d love to hear your opinion!
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